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An Ode to Typography

Project Type

Promotional Design, Book Design, & Content Development

Role

Lead Designer

Year

2025

Software

Adobe InDesign, Photoshop, & Illustrator

Mediums

Risograph Printing, Cast Light Photography, & Letterpress

This project dives into how typography can be both expressive and functional, exploring the relationship between material, form, and visual language. It moves from practical, real-world applications into more artistic experiments, showing how the same letterform can take on a completely different character depending on what it's made from or printed on.

The process involved hands-on work across four different mediums, each bringing its own set of challenges. Letterpress opened up possibilities for multi-layered printing and color blending. Risograph printing let me play with translucency and texture in ways digital tools can't quite replicate. Digital composition, on the other hand, gave me precise control over form and layout. And working with cast light and shadow meant studying how light interacts with physical objects to create effects you couldn't get any other way.

The final deliverables include a full book with original spreads and a cover design, plus a promotional poster to go along with it. Altogether, this collection is really a celebration of typography itself, but it's also a record of the process behind it: the experimentation, the trial and error, and the effort to make material, form, and language feel genuinely visible through design.

Individual letter explorations from all designers are assembled into a single book.

Statement:
"In this project, I explored the letter “f” across four mediums: riso printing, letterpress, cast light, and digital. I focused on the distinct shapes of both uppercase and lowercase “f,” experimenting with how each form could be expressed and manipulated. Each medium provided a unique way to engage with the letter, offering new textures, interactions, and visual possibilities that highlighted this letter’s versatility and dynamic nature."

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©2026 Holly Kellogg

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