ECU College of Business

This collection features a range of branded assets created for the COB, holiday cards, event logos, LCD screens, flyers, social media graphics, and more. It's really just a slice of the broader communication materials produced each semester.

My process usually starts with understanding the content goals, who the audience actually is, and what accessibility standards need to be met, before moving into visual strategy. I want every piece to feel inclusive, uplifting, and genuinely student-centered, striking a balance between professionalism and approachability that reflects the school's focus on growth, leadership, and community.

Across both digital and print, consistent typography, color, and layout keep the brand feeling cohesive, while still leaving room for something fresh and modern in each piece. The work spans everything from storytelling-driven event promotions to high-visibility campus screens, each one designed to communicate clearly and support student success.

Together, these projects add up to a communication system that's responsive and unified, helping strengthen engagement across students, faculty, alumni, and the wider community.