ECU College of Business

This collection highlights a range of branded assets created for the COB, including holiday cards, event logos, LCD screens, flyers, social media graphics, and more. These pieces represent only a portion of the broader communication materials produced each semester.

My process starts with understanding content goals, audience needs, and accessibility standards before moving into visual strategy. I aim for every design to feel inclusive, uplifting, and student centered, balancing professionalism with an approachable tone that reflects their commitment to growth, leadership, and community.

Across digital and print touchpoints, consistent typography, color, and layout choices maintain a cohesive brand identity while leaving room for fresh, modern expression. The work ranges from storytelling-driven event promotions to high-visibility campus screens, each designed to communicate clearly and support student success.

Together, these projects contribute to a responsive and unified communication ecosystem that helps strengthen engagement among students, faculty, alumni, and the wider community.