ECU College of Business

This collection features a range of branded assets created for the COB: holiday cards, event logos, LCD screens, flyers, social media graphics, and more. It's really just a slice of the broader communication materials produced each semester.

My process usually starts with understanding the content goals, who the audience is (alumni, students, or professionals), and what accessibility standards need to be met, before moving into visual strategy. I want every piece to look modern and feel inclusive, uplifting, and community-centered. This helps to strike a balance between professionalism and approachability, which reflects the school's focus on growth, leadership, and community.

Across both digital and print, consistent typography, shapes, and colors keep the brand feeling cohesive, while leaving room for something fresh and modern in each piece. Each piece is thoughtfully designed to communicate information and our vision clearly, while supporting success.

Together, these projects add up to a communication system that's responsive and unified, helping strengthen engagement across students, faculty, alumni, and the wider community.