ECU College of Business

This collection highlights a range of branded assets created for the COB, including holiday cards, event logos, LCD screens, flyers, social media graphics, and more. These pieces represent only a portion of the broader communication materials produced each semester.

My process starts with understanding content goals, audience needs, and accessibility standards before moving into visual strategy. I aim for every design to feel inclusive, uplifting, and student centered, balancing professionalism with a n approachable tone that reflects their commitment to growth, leadership, and community.

Across digital and print touchpoints, consistent typography, color, and layout choices maintain a cohesive brand identity while leaving room for fresh, modern expression. The work ranges from storytelling-driven event promotions to high-visibility campus screens, each designed to communicate clearly and support student success.

Together, these projects contribute to a responsive and unified communication ecosystem that helps strengthen engagement among students, faculty, alumni, and the wider community.