Eden

The Eden logo was designed to convey the calming experience of gardening. The project began with research into the brand’s mission, audience, and values, exploring how visual elements could communicate serenity, connection to nature, and a sense of well-being. Insights from this research informed choices around shape, color, and symbolism to create a meaningful identity.

Organic, flowing shapes and soft, earthy tones were selected to evoke a natural, grounding feel that resonates with the brand’s focus on calm and relaxation. The inclusion of the Hamsa hand symbol introduces an additional layer of positive energy and protection, reinforcing the brand’s values and message.

Throughout the design process, elements were considered to balance aesthetic appeal with conceptual meaning. The resulting logo presents a welcoming, grounded identity that reflects Eden’s mission to provide a soothing, nature-focused experience. By integrating thoughtful symbolism, approachable forms, and calming color, the logo establishes a memorable and harmonious visual presence that connects with the audience and reinforces the brand’s philosophy.