Everwild Zoo

The Everwild Zoo brochure was designed to communicate the zoo’s mission of education, conservation, and connection to the natural world. The project began with research into the target audience, visitor expectations, and the zoo’s goals, which guided decisions around layout, color, typography, and visual hierarchy to create an engaging and approachable experience for families and visitors of all ages.

I developed a color palette of sunset orange, leafy greens, and yellow-greens to reflect natural environments while sparking curiosity and encouraging exploration. Rounded and circular layout elements were incorporated throughout the design to create a welcoming, family-friendly atmosphere. A stylized tiger illustration, built from simplified shapes, serves as a dynamic focal point, maintaining clarity and approachability while supporting overall readability.

Every design decision, from illustrations to typography, was made to reinforce the zoo’s educational objectives while celebrating biodiversity. The final brochure provides an informative, visually compelling, and memorable experience for visitors. This successfully connects them with Everwild’s mission and creates an inviting tool that enhances learning, engagement, and appreciation for the natural world.