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Borrow A Buddy: Honors Thesis

Project Type

Branding, Event Design, Photography

Role

Lead Designer

Year

2026

Software

Adobe Illustrator, InDesign, & Photoshop

YouTube

Borrow A Buddy is a community pop-up event designed to close the gap between caring about animal welfare and actually doing something. The project began with surveys and interviews (with over 40 responses), which revealed the real barriers: people weren't against fostering, they just didn't understand what it involved or how it could fit into their lives. This insight led to an in-person event in partnership with the Humane Society of Eastern Carolina, where people could meet available dogs, ask questions, and learn about fostering in a low-pressure setting.

The visual system reinforced that same friendly, approachable energy: bright colors, rounded shapes and soft edges, and playful illustrations gave the event personality and drew people in without overwhelming them. Framing elements were used throughout, too, which was a subtle nod to the idea of "home." That's really what foster animals need most.

The event delivered real results. Foot traffic stayed strong throughout, and HSEC reported 15-20 new volunteer sign-ups. About half were specifically interested in fostering, which was a clear shift from passive interest to actual action. More than anything, this project reinforced how design can shift perception and behavior, turning hesitation into participation, therefore helping build stronger connections between shelters and their communities.

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©2026 Holly Kellogg

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