The Flavor Market

The Flavor Market is a festival celebrating local food, flavor, and community, designed to connect families, food enthusiasts, and anyone interested in discovering great eats. The project involved complete event branding, including logo design, merchandise, posters, brochures, vendor lists, and social media assets.

My process began with research into Portland’s culinary culture and the festival’s audience, which informed the visual identity and color palette. I chose salmon pink for the logo, incorporating a subtle fish head into the “M” to reference Portland’s cuisine, and created two patterns, fish and carrots, to reinforce the food-focused theme. The overall design is warm and image-heavy, emphasizing large photography to showcase welcoming vendors, products, and the festival atmosphere.

Motion and print assets were designed to guide attendees through the marketplace while highlighting the people behind each product. Every element reinforces the festival’s values of community, flavor, local impact, and the joy of shared food experiences. The result is a cohesive, engaging identity that communicates both the energy of the event and its mission to celebrate local culinary culture.